Enterprise Week

During enterprise week I was presented the opportunity to attend two activities hosted by entrepreneurs who had made a success of their business and were able to share their experiences and provide information about how they created and began their journeys into the business world.

For my blog I have decided to write about the activity I attended in the old boardroom that was simply called ‘Ella’s Kitchen’.  

The business is an organic food range for young children. The business aims to give the children the fruit and vegetables they need everyday but in a fun, tasty and creative way. The session lasted an hour and a half, during this time we were given the opportunity to listen to the entrepreneur and find out more about how he started his business and how he took the steps in order to finance it. We were also given the chance to ask questions and indulge deeper into conversation with the owner about his business and complications he had to over come in order to make it a success.

Throughout the activity I took vast amounts of notes and listen intently to what each entrepenour had to say. After sitting through ‘Ella’s Kitchen’ I can fully see the risks that come with setting up your own business. Risking your own assets in order to provide a secure financial start for your business can be terribly risky but is a huge part of setting up a business and can be worth while. Upon reflection I can see how the success of ‘Ella’s’ Kitchen’ has come about and the hard work put in to it to achieve the position it holds in the market now. The company has achieved immense ground in the baby food market with a whopping 10%. It was named the 9^th fastest growing company of the year and its products are available in six different counteries with room for expansion. The business was also named Food And Drink brand of the year. The products conect mainly with the parents who buy the food for the children but the packaging and language used has been inspired by children so it will attract the childrens attention and they will want to try it. The aim of the products are to excite the five different senses and create a different eating experience for the children whilst still providing them with the fruit and vegetables they need everyday. The business has a target of putting 200,000,000 portions of fruit and vegetables in kids by 2012. With such high ambition, the company does not seem to be slowing down. The well known brand can be found in most super markets such as Tesco.

The veriety of information provided to us during ‘Ella’s Kitchen’ presentation can not be faulted in my opinion. The entrepenour had thoughtout thoroughly exactly how to provide the audience with information on how to start up a business you’re deeply passionate about and the struggles one must face in order to do so.

This event has definitely motivated me to create my own business when I am in a position to later in life. It has convinced me that although there are risks involved, if the idea is believable enough and has enough promise, the risk could be worth taking. ‘Ella’s Kitchen’ has influenced me to research more into starting a self owning business and finding out more about how to take the steps in order to make a profit and grow and develop the size of the business. Overall, this event was very worthwhile attending, I enjoy it thouroughly.


Referencing:
http://www.ellaskitchen.co.uk/

http://www.facebook.com/ellaskitchen

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